Clarity is your greatest strategy.
Operations & sustainable growth consulting for consumer brands, growth-stage CPGs, and creative founders.
Helping founders think clearly, act confidently, and scale with purpose.
How a lack of clarity became my greatest teacher
I didn’t find clarity overnight. It came slowly, the way most real change does.
For years, I did what I was good at instead of what I truly wanted. When I finally stopped chasing the perfect plan and started clearing away what wasn’t working, everything began to change.
I quit drinking. I went back to school. I poured energy into my relationships and rebuilt my career with intention.
With every small decision, I created space for clarity to grow. That’s what led me to the work I do today—helping others cut through confusion, make confident choices, and turn chaos into calm, strategic action.
Clarity isn’t something you wait for. It’s something you build.
xoxo,
Erin Vaughan
WAYS TO WORK TOGETHER
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